PPC management in Google Ads and Yandex Direct

We launch and manage paid search campaigns focused on qualified leads, cost control, and return on ad spend
  • Fast launch with measurable demand

    Campaigns start generating visibility soon after approval, while reporting tracks clicks, enquiries, leads, and cost efficiency from day one.

  • Lead quality over raw traffic

    We structure campaigns around commercial intent, relevant keywords, audience signals, and landing page fit so budget works toward qualified enquiries, not just visits.

  • Precise audience targeting

    Google Ads and Yandex Direct let us target people already searching for the service, product, or category, with room for segmentation by query, audience, and remarketing stage.

  • Controlled scaling

    Budgets can start lean and scale gradually once campaigns show stable economics, giving the business a clearer route from test budget to repeatable growth.

Request a PPC launch review for Google Ads or Yandex Direct. We will assess campaign potential, landing page readiness, and the most practical route to qualified lead generation.

Benefits of paid search

Fast launch brings traffic, while analytics and strong landing pages turn it into leads

How the paid search budget is allocated

We plan budgets based on demand, cost per click, seasonality, and target lead volume

PPC management plans

We match the scope of work to campaign volume, analytics depth, ecommerce needs, and growth pace

Launch

  • Launch workshop and campaign structure plan
  • Keyword research for up to 300 queries
  • Setup in Google Ads or Yandex Direct
  • Up to 40 ad creatives
  • 5-6 campaign groups
  • Tracking setup in GA4 / Yandex Metrica
  • Basic remarketing and audience segmentation
  • Bid monitoring and optimisation
  • Monthly report on leads and cost efficiency
from 500 BYN / month
For initial launch, validation, and lead capture testing

E-commerce PPC

  • Campaign architecture and scale planning
  • Keyword clustering for 300+ queries
  • Setup in Google Ads and Yandex Direct
  • 60+ ad creatives
  • 7-10 campaign groups
  • Tracking setup in GA4 / Yandex Metrica
  • Remarketing and advanced audience work
  • Landing page improvements for stronger conversion
  • Daily optimisation of bids and campaigns
  • A/B testing for ads and landing pages
  • Automation through APIs and product feeds
  • Monthly reporting on leads, revenue, and ROI
from 1000 BYN / month
For ecommerce and high-volume PPC programs