Since 2010 we have been working on KPIs:
- return on investment (ROI, ROMI) in the range of 200%,
- ad click-through rate (CTR) in search - 10-15%,
- achieving site goals (conversion) - 2-5%,
- search keywords (positions) - 100-200,
- site traffic 100-3000 (users) per day,
- reducing the site's (bounce rate) < 30%,
- time on site 3-5 minutes, increase in branded traffic
- reducing site loading speed to < 0.1 sec.,
- site visibility in search, depth of site browsing > 3-6 pages
- optimisation score (pagespeed) > 70-90 points.
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Working with KPI indicator
Key Performance Indicators are performance indicators that help companies measure the success of advertising campaigns
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